Understanding people

Our behavioural insights team specialise in people and society - examining attitudes, motivations, behaviours, beliefs and values. We don’t just focus on what people do, but why they do it and how we can influence them. 

We can help you: 

  • Research audience perceptions and behaviours
  • Understand consumer habits
  • 'Nudge' people
  • Align messages to mindsets
  • Find out what your audience thinks and feels
The Behavioural Insights team discussing a project in the meeting room.

Behavioural science

We design, develop, pilot, deliver and evaluate behaviour change programmes using a robust set of tried and tested tools and methods. Behavioural science and the principle of understanding people is central to our work - we turn to established frameworks and models, including ‘The Behaviour Change Wheel’, the COM-B model, MINDSPACE and EAST, to aid our exploration of people and why they do what they do.

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Professional people watchers

Our team is staffed by psychologists, behavioural scientists, historians, data analysts and enthusiasts. Over the last decade, we have conducted some really interesting research on all sorts of issues: childhood obesity, alcohol consumption, climate change, child sexual exploitation, knife crime, police visibility, smoking and vaping, teenage pregnancy, condom use, drug misuse, loneliness - to name just a few. We are known for researching these tough social issues and turning behavioural insights into actions.

We don't just give you the science - we give you the solutions. 


  • Behavioural insights

  • Behavioural science

  • Quantitative research

  • Qualitative research

  • Ethnographic research

  • Research with children

  • Segmentation

  • Randomized control trials (RCTs)

  • Feasibility studies

  • Data analysis (qualitative and quantitative)

  • Rapid evidence assessment/ deep dive 

  • Needs assessment

  • User experience & user testing (UX/UI)

  • Customer and user experience journey mapping

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