Change behaviour

Simply put, this is our bread and butter. We are about people, purpose and change. From road safety and recycling to tackling obesity and raising awareness about cancer and heart disease, we are not afraid to take on tough social and environmental issues.

Our team have been working in social marketing and behaviour change for nearly 20 years. With two decades of experience under our belts, we know what works and what doesn't when trying to change people's behaviour. Whatever your issue, challenge or vision for change, we can help you deliver impact at scale. We can work with you from start to finish, or we can join you at different stages of the behaviour change journey. 

A stack of flyers for the PrEP medication campaign.

Inspire behaviour change

Our work focuses on building emotional connections and persuading people to act.

We can help you: 

  • Change consumer behaviour
  • Change internal staff behaviours or cultures 
  • Help people start a positive behaviour (such as returning items and re-using, recycling, eating better, volunteering)
  • Help people stop negative behaviour (such as throwing things away, drinking too much, using their car, smoking)


  • Research and scoping

  • Behavioural science

  • Strategy and implementation  

  • Behavioural pathways and customer journey development

  • Segmentation

  • Creative design and brand 

  • Marketing campaigns

  • Community activation 

  • Tech for good and digital solutions

  • Commercial partnerships

  • Evaluation