Just one in five eat “5 a day”

In total, just one in five respondents out of more than 2,000 UK adults surveyed claimed to eat the five-a-day target. On average, fruit and veg consumption levels of at least five portions per day were lowest amongst lower income households at 17%. This compares to 27% of higher income groups who eat at least five portions per day.

The regional divide saw Wales ranking high at 23% of residents meeting the dietary target, 22% in Scotland and 21% in London. Those living in the north of England consume less fruit and vegetables.

The WCRF has said that the poll indicates most people still find achieving the dietary goal difficult, so they are urging the public to eat "just one more portion" for an increase in cancer protection.